- ISBN13: 9780470563410
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
100 ways to tap into social media for a more profitable businessIn Social Media 101, social media expert and blogger Chris Brogan presents the best practices for growing the value of your social media and social networking marketing efforts. Brogan has spent two years researching what the best businesses are doing with social media and how they’re doing it. Now, he presents his findings in a single, comprehensive business guide to social media.You’ll learn how to cu… More >>
Social Media 101: Tactics and Tips to Develop Your Business Online
Tags: Business, chris brogan, Develop, Media, media expert, networking marketing, Online, remainder mark, Social, social networking, Tactics, Tips
#1 by Maneesh Sah on May 6, 2010 - 10:09 am
This is Chris Brogan’s latest book after Trust Agents which he co-authored with Julien Smith. As Chris says in the introduction, the first book was not on social media but on building trust using many factors including online tools. This book `Social Media 101′ is actually about Social Media. It’s a collection of several posts that originally appeared in his well known blog. However this also has updates and edits which the blog doesn’t have.
This small pocket sized book is full of nuggets of wisdom-honed by Chris’s experience in the social media field for many years. It’s a complete manual for your social media journey.
Some quotes from the book representative of Chris’s thinking:
“You have to think consciously about how you use social networks, and you have to build relationships that are decoupled from goals…Spend 10 minutes a day cultivating new relationships. This can be through participation in social networks, through reading new blogs and commenting, through attending face-to-face events, or many other things. If you’re not growing your network, you are stagnating.”
“If you’re a medium-or small-size blogger or podcaster, find the content that is most similar to what you’re talking about. Start commenting, contributing, and finding ways to augment instead of seeming like a cloned product. Look for the things others are not covering and make that your deeper speciality.”
“The old way of marketing was to put up a free white paper and hope that people would give you their email address so that you could market them into submission. The new way is to create useful information or tools and share them for free with your community, without attempting lead capture, then hope that this goodwill translates into links (which help you with search) and also potential prospects.
Chris truly lives up to his self proclaimed title of an advisor. He has been generous with tons of recommendations for tools, blogs and books which will help anyone in their social media journey. The only quibble I have about this book is that the font size of the text is too small.
On the whole, this book is packed with both tactical and strategic advice and will be useful for newbies as well as existing practioners of social media. And all of it without sounding patronising and delivered with Chris’s trademark human touch. If you are trying to make sense of all the hype around Social Media, this would provide your with eveything you need to get up and running while avoiding the pitfalls.
- Maneesh Sah
Rating: 5 / 5
#2 by Marylene Delbourg-Delphis on May 6, 2010 - 11:26 am
Social Media 101 is a collection of posts related to “social media” that he wrote for his blog. So, just as any anthology, you can read this book pretty much in any order you want by picking one of the 87 topics that are listed in the table of contents.
With a title that contains “101,” you might think that the purpose is to provide basic, introductory information to social media. If this is what you are looking for, you may want to read Social Media Marketing for Dummies by Shiv Singh published in October 2009. Here, the expression “101 is used in a broader sense, referring more to what you may want to do or think about as you experience what it means to live in a social media world. For example, Chris Brogan gives you 50 blog topics that you may want to pick from if you are a marketer writing for your company. Or, if you are an artist-entrepreneur, read Brogan’s excellent three pages about how pianist Grace Nikae leverages social media to build up, and connect to, her audience. As a general rule, the book primarily addresses intermediate users, who have some understanding about social media, but want to assess where they are at, and get an overall perspective of the landscape before they move further. The most efficient posts in this book focus on blogs, which are, in many respects, the 101 of Social Media, its foundational component.
Because it is a collection of posts, the book is not designed around any specific thesis, and instead, recounts the experiences of an author who states his opinions, casually, always avoiding controversy. Any debate is left to the readers to handle: “I ask you: “Who benefits from Facebook’s Social Graph data?” Brogan writes. Most personal stands are tempered down quite oecumenically, which dissociates “personal branding” from any personal profession of faith. Yes, “social media” is, first and foremost, a social game (very nice section on Social Networks as Your Local Pubs), for which you want to develop effective “tactics and tips to develop your business online,” as the subtitle says. So why would you alienate existing or potential customers?
This is a book that you will enjoy reading – much like you may enjoy Chris Brogan’s blog. There are a lot of useful references to all sorts of interesting blogs and people. Missing perhaps: a bibliography at the end of the book.
Rating: 4 / 5
#3 by Cheril Hendry on May 6, 2010 - 2:02 pm
Ok, so Seth Godin doesn’t need this book. Maybe the geeks (I say that lovingly) at Google don’t need it. But, at a time when it’s easy for the rest of us to be so overwhelmed by the nuances of social media, this book reduces the anxiety. And, in typical “human is the new black” Brogan style, Chris not only tells you what to do, he tells you why you should (or shouldn’t) do it. Love that.
Rating: 4 / 5
#4 by Philip Simon on May 6, 2010 - 4:45 pm
There’s so much valuable information in this book that it’s kind of scary. I know a great deal about social media and Web 2.0 sites and, I must admit, I broke out the pen many times to scribble things down.
There’s a “call to action” type style in the book that makes it anything but dry. I kind of agree with the other reviewer that it’s not organized like a traditional book, but I knew that going in. Also, I’d argue that that very style makes it much easier to reference on the fly. I suspect that not too many books can be picked up quite as easily and digested in parts.
I particularly enjoyed the pieces about “community managers” and how those roles don’t fall into traditional corporate departments. Brogan understands that social media requires new paradigms and a greater sense of collaboration than “Web 1.0.” Highly recommended.
Rating: 5 / 5
#5 by E. A. Shahzade on May 6, 2010 - 7:06 pm
I received Social Media 101 about a week ago.
At first I was underwhelmed by the physical size,
and cover/appearance.
Well you can’t judge a book by the cover!
I’ll tell you what this book is:
It’s what you’d know if you paid attention to new media
for years, -minus- the BS and mistakes.
If you’ve realized that you want [need] to apply social media going forward, whether as an independent professional, or part of
a large corporation, this book will catch you up with the new reality.
Buy a copy for each person in your organization, right now.
It’s not money out – it’s investment in.
Rating: 4 / 5